ABB’s transformation from a traditional engineering giant to a digitally connected enterprise isn’t just impressive it’s a blueprint for what industrial evolution looks like when technology is embraced with foresight. As someone deeply familiar with ABB’s journey, especially in Egypt and the Middle East, I’ve seen firsthand how the company constantly made the most out of enterprise technology from the early Lotus Notes days to today’s cutting-edge Salesforce ecosystem.

 

A Legacy of Technological Leadership

 

ABB’s early IT backbone relied on Lotus Notes and Lotus 1-2-3, which were once the gold standard for enterprise communication and spreadsheet modeling. Engineers extended functionality through Excel macros to automate reporting, analysis, and complex calculations. These tools weren’t just used they were mastered.

As digital transformation accelerated, ABB standardized its ERP globally through SAP. This helped unify operations across business units, countries, and verticals from power systems and automation to marine engineering and electrification. ABB’s “One ERP” vision was fully realized with SAP, creating operational transparency and data reliability across continents.

 

Enter Salesforce: Customer 360 in Action

 

ABB’s adoption of Salesforce marked the next leap. With over 26,000 sales and service employees using Salesforce globally, ABB connected customer engagement with technical excellence. Field engineers use Salesforce Field Service Lightning powered by Einstein Vision to identify equipment, pull up service manuals, and resolve issues on the fly often in high-stakes environments like shipyards or power plants.

This isn’t theory it’s live. Salesforce empowered ABB to unify its global customer service model, enabling predictive maintenance, faster support, and centralized visibility across thousands of active client relationships. Learn more from this case study

ABB’s Footprint in Egypt and the Middle East

 

Since opening its Cairo office in 1926, ABB has led major industrial transformations across Egypt. Their involvement in Suez Canal projects, power grid upgrades, and automation for Egypt’s largest floating crane (Enkaz II) shows how deeply they’ve invested in infrastructure. With tools like ABB Ability™ and SAP powering backend operations and Salesforce leading customer intelligence the company exemplifies what it means to run a smart, connected business.

One standout example is ABB’s upgrade of the Enkaz II crane. Replacing decades-old DC systems with ACS880 drives, DCS800 PLCs, and SCADA monitoring, the result was up to 70% reduced downtime and a 30% drop in energy use critical gains for the canal’s maritime logistics. Full case here

Conclusion: What Industrial Leaders Should Learn

 

ABB didn’t wait for disruption they prepared for it. They constantly selected the right tools at the right time, with an uncompromising focus on execution. From Lotus Notes to SAP to Salesforce, their digital evolution has always been pragmatic, strategic, and decades ahead of the curve.

At Cloudastick, we’ve brought this same vision to companies like Beshay Steel, where we implemented Salesforce to unify sales pipelines and streamline operations. The lesson is clear: if industry giants can transform with the right platform, so can you.

🔧 Ready to modernize your operations? Let’s talk. Cloudastick offers Salesforce consulting tailored for industrial, logistics, and energy companies across the Middle East.

 

Ready to Grow Like ABB?

 

Whether you're in manufacturing, logistics, energy, or engineering Salesforce can do for you what it did for ABB: transform operations, empower your teams, and drive sustainable growth.

At Cloudastick, we don’t just implement Salesforce we tailor it to the way your business thinks, sells, and scales. Let’s turn your workflows into intelligent systems and your customer data into opportunity.

On the next blog we will talk about the building right next to ABB and how they leveraged Salesforce. Can you guess the company name?

📩 Reach out today and let's build a smarter future for your company.

📞 +201005298308

💬 Chat on WhatsApp

📧 info@cloudastick.com

🌐 www.cloudastick.com

By Cloudastick Systems | Innovation Beyond the Cloud

In today’s hyper-connected world, hardware meets cloud, and AI meets reality. As organizations embrace digital transformation, forward-thinking businesses are beginning to fuse low-cost physical devices like Raspberry Pi and Arduino with Salesforce CRM and that’s just the beginning.

At Cloudastick Systems, we’ve taken it a step further.

Imagine machines on your factory floor not only reporting issues automatically into Salesforce, but also being analyzed by AI agents that recommend solutions, alert stakeholders, and even search the internet for vendor alternatives—all in real time.

Welcome to the future powered by:

1- Raspberry Pi + Arduino for data collection

2- Salesforce CRM for orchestration

3- Agentforce & MIMIAI.app for AI-driven decision-making

4- Google Workspace APIs for connected intelligence

5- Daisy-chained Screens for immersive, real-time data display

 

---

Smart Factories Reimagined

1. IoT-Based Production Intelligence

• Arduino sensors track unit output, environmental conditions, and vibrations.
• Raspberry Pi acts as a local bridge, sending data to Salesforce via REST APIs or Platform Events.
• Salesforce logs each reading, visualizes data, and creates Cases or Alerts for anomalies.
• MIMIAI.app, our AI platform, connects to this data and:
  • Recognizes patterns in breakdowns
  • Suggests predictive maintenance schedules
  • Uses Google Search and YouTube APIs to fetch repair tutorials
  • Notifies supervisors via Slack or WhatsApp API

2. Agentforce: Your Factory Co-Pilot

Cloudastick’s Agentforce framework turns your Salesforce org into an intelligent, conversational ecosystem:

• "Hey Agentforce, how many units did Line B produce this week?"
• "Compare it with the last 4 weeks and notify procurement if there's a spike in raw material use."

Agentforce combines NLP, Apex triggers, and voice command interfaces (via Google APIs) for hands-free factory intelligence.

---

Revolutionizing Retail Spaces

1. Smart Inventory & Personalized CX

• Smart shelves with pressure or IR sensors notify Salesforce of stock levels.
• Daisy-chained Raspberry Pi screens show:
  • Current stock
  • Offers personalized for the logged-in customer
  • Alerts for employees pulled from Salesforce Tasks
• MIMIAI.app syncs across multiple Salesforce orgs (HQ + branches) to:
  • Forecast sales using AI
  • Identify customer behavior trends
  • Auto-generate campaigns inside Marketing Cloud based on local events (sourced from Google Calendar & News APIs)

2. Real-Time Feedback & AI-Driven Insights

A customer completes a purchase →

→ Salesforce logs the interaction

→ Raspberry Pi displays “Rate Your Visit” QR code

→ MIMIAI analyzes feedback patterns across stores, then:

• Flags recurring complaints
• Drafts improvement suggestions
• Suggests alternative suppliers from the web via Workspace APIs

---

The Visual Layer: Daisy-Chained Screens as a Control Center

Whether on a warehouse wall or a boutique’s back office, screens connected via Raspberry Pi or I2C modules act as live dashboards pulling real-time data from Salesforce:

• Factory throughput
• Downtime alerts
• Inventory movement
• Lead conversion stats
• AI Recommendations from MIMIAI

All updated live, all actionable.

Think of it as Command Center 2.0.

---

MIMIAI.app – The AI Assistant Behind It All

Developed by Cloudastick, MIMIAI.app is a multi-org, multilingual, AI-powered assistant that:

Connects to all your Salesforce environments and leverages Agent Force

Monitors objects, dashboards, reports, cases, flows

Communicates via WhatsApp, Slack, and SMS

Skims the internet using Google Workspace APIs

Speaks your brand’s language and your customer’s culture

It’s not just another chatbot. It’s your AI business analyst, your CX coach, and your Salesforce whisperer.

---

Real-World Example

A multi-branch fashion retailer using Salesforce across stores needed real-time visibility and localized promotion:

• RFID tags (Arduino) track footfall
• Salesforce logs data
• Screens at entrance greet customers by name
• MIMIAI suggests localized marketing campaigns based on Google News + store data
• Agentforce briefs the store manager on Slack every morning with yesterday’s highlights

The result?

🟢 +17% Customer Engagement

🟢 +24% Faster Inventory Refill

🟢 +100% Wow Factor

---

Cloudastick: Engineering the Future of Work

At Cloudastick Systems, we believe the most powerful CRM experiences don’t happen on screens alone—they span the real world, your data, and intelligent interactions.

We build custom Salesforce-powered experiences augmented by hardware, AI, and human-centered design.

So whether you're a manufacturer, retailer, or service provider, we can bring:

• AI-augmented insights
• Arduino/RPi-based automation
• Multi-org Salesforce management
• Real-time visual feedback
• Custom Salesforce cloud solutions that scale

---

Let’s Build It Together

📨 Email: hello@cloudastick.com

🌍 Web: www.cloudastick.com

🤖 Try our beta AI: www.mimiai.app

Cloudastick Systems

Where CRM meets reality, and AI meets action.