Job Description

You'll be responsible for developing and executing effective lead generation strategies within the Salesforce.com CRM platform. Your primary tasks will involve identifying and targeting potential leads and prospects, conducting initial outreach to qualify leads, and ensuring the accuracy of lead records within Salesforce CRM. Collaborating closely with our marketing team, you'll have the opportunity to optimize lead generation campaigns and initiatives.

Required Skills

Experience in lead generation and outbound marketing. Proficiency with marketing automation tools like Pardot. Strong data analysis and reporting skills. Excellent communication and content creation abilities. Familiarity with CRM systems and lead management. Knowledge of SEO/SEM and social media management. Ability to work independently and as part of a team.

Responsibilities

Generate leads through various online methods and tools. Conduct market research to identify new opportunities. Create and manage outbound marketing emails using Pardot. Develop and optimize customer journeys. Engage in initial talks with warmed-up prospects and qualify leads. Maintain and update CRM with lead information. Analyze data to identify trends and opportunities. Develop engaging content for various channels. Manage social media presence and SEO/SEM efforts. Plan and execute multi-channel marketing campaigns. Perform A/B testing to optimize marketing efforts. Collaborate with the sales team to ensure a smooth lead handoff. Generate reports and provide insights and recommendations.

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